Bandwagon: Encouraging targets to fit in with the crowd.
A wagon used for carrying a band in a parade or procession.
Scapegoating: Blaming a problem on one group even though there could have been other factors involved.
A person who is unfairly blamed for something that others have done
Lesser of two evils: Convincing targets to make a bad choice by comparing it to something worse when there could have been another option.
Is the principle that when faced with selecting from two unpleasant options, the one which is least harmful should be chosen.
Down with the kids: Acting differently in order to be accepted and listened to by the target group. To fit in with another group other than your own and act accordingly to that specific group.
Assertion: Saying something like a fact when it is just a statement that may or may not be true. assertion is a noun that means the act of affirming or stating something
Transfer: Transferring what you think or feel about one thing on to another thing.change to another place, route, or means of transportation during a journey.
Omission: Missing out small facts that would radically change the meaning of the message. the action of excluding or leaving out someone or something.
http://www.livingroomcandidate.org/commercials/2012
The ad I viewed was President Obama talking about how our economy needs to be improved. Obama says that he is trying to make things better so that its easier to survive and be able to afford to live. Unemployment rates have been as high as 10%. The tenor of the ad campaign was extremely negative.
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